
Our founders set out on a mission that was — and is still — fuelled by an unyielding set of core beliefs.
It all started when PERE co-founders asked this question:
Why do hotels pay online travel agencies — like Booking.com — a fortune for referring guests but don’t get anything in return when they refer the same guests to local businesses?
That question led to the creation of PERE, an innovative digital platform that makes it easy for restaurants to get customers in seats and reward hotels and concierges for referring high-paying guests.
But to fully understand why Rune, Steffen and Kasper even asked this question, let’s take a close look at the 4 core beliefs that shape their collective world view.
At PERE, we believe in the power of…

1 — Personal referrals
Every person has local insight and knowledge that can and should be utilized to the benefit of all.

2 — The human connection
Celebrating how a personal referral connects humans in profound ways and establishes a handshake of trust and loyalty between our community.

3 — A level playing field
Creating equality and fairness in how profits are shared in the hospitality industry, including the often overlooked yet indispensable middle players. Why pay for only some referrals?

4 — Community-driven success
Building a global community of hospitality heroes who are passionate about bringing more connection and meaningful experiences to the world.