About PERE

PERE is a digital platform that makes it easy for restaurants to get customers in seats and reward hotels and concierges for referring high-paying guests. It’s the modern way for restaurants to say “thanks” and adios to outdated rewards like free drinks, meals and under-the-table cash payments.

It all started back in 2017 when co-founders Rune, Steffen and Kasper set out on a mission to make it ridiculously easy for hotels and concierges to also profit when making personal referrals. Their eureka moment came when they asked this question: why do hotels pay online travel agencies – like Booking.com – a fortune for referring guests but don’t get anything in return when they refer the same guests to local businesses?

That’s why we’re building a global community of hospitality heroes who are passionate about creating a modern way to harness – and profit from – the power of personal referrals. That’s thousands of hotels, concierges, restaurants and other hospitality heroes instantly connected and working in concert to transform the hospitality industry. That’s the PERE way!

At PERE, 
we believe in the power of …

Personal referrals

Every person has local insight and knowledge that can and should be utilized to the benefit of all.

The human connection

Celebrating how a personal referral connects humans in profound ways and establishes a handshake of trust and loyalty between our community.

A level playing field

Creating equality and fairness in how profits are shared in the hospitality industry, including the often overlooked yet indispensable middle players. Why should we pay for some referrals – but not others?

Community-driven success

Building a global community of hospitality heroes who are passionate about bringing more connection and meaningful experiences to the world.

+100,000
guests sent to restaurants
+76,000
restaurants online
%1,100
YoY growth

Our history and milestones

The mission begins

We set out on a mission to make it ridiculously easy for hotels and concierges to profit when making personal referrals.

2017

First customer

An American tourist in Copenhagen, Denmark becomes the first guest booked via PERE.

2018

10,000 guests

The company reaches its first “100 guests in a day” milestone and tops the 10,000 total guests mark.

2019

European expansion

PERE expands operations to London and Paris with the help of local affiliates and surpasses 100,000 guests.

2020

Covid-19 response

We help restaurants mitigate effects of Covid-19 with triple digit growth across all markets.

Going global

PERE expands to the US and more European cities.

+2021

The Management Team

Kasper Gjedsted

Co-founder

Rune Vest

Co-founder

Steffen Larsen

Co-founder & CTO

The Board

Martin Jørgensen

Steffen Møller

Anders Mogensen

We work with globally recognized hospitality heroes from